We live in consumer driven, capitalist society. The cynic in me thinks it’s one where social media influencers exploit thier viewer’s cognitive biases for their own gain.
We see the influencers, with the huge followings, posting pics of their perfect life, the cars, the houses, the holidays, the watches, all the time. Surreptitiously pushing products, and the fallacy of their dream life.
They want to you spend money on whatever they’ve just been paid to promote. Simple as that.
Spending doesn’t make you wealthy. In fact it does the opposite. Try frugality instead. It’s simply wanting what you already have. And given you already have a lot you can afford to be frugal. It’s a sure fire way to happiness.
And with that approach you free yourself from the chains of keeping up with the Joneses.
Admire people who earn more than you, not people who spend more than you do.